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Lloret de Mar is a coastal town in Catalonia on the Mediterranean primarily known as a tourist resort. It is adjacent to Blanes and Tossa de Mar and is 75 kilometers from Barcelona. With a population of 29.445 (as of 2005) it is the second largest town in the Selva comarca (county) of Catalonia.

During the summer tourist season, the number of people in Lloret (both inhabitants and tourists) often reaches 200,000. For decades it has attracted summer visitors, mainly from northern Europe and it is now the most important resort in the Costa Brava. There is a medieval fort on the outskirts of the town (Lloret was founded in 1001 AD). Many consider a bronze statue overlooking the town to be Lloret's symbol. The sculpture shows a fisherman's wife (Dona Marinera) and it was made in 1966 by Ernest Maragall.

Whilst part of the Costa Brava coastline leant itself to tourist developments on a very large scale other parts have retained a more traditional look and have become "hidden gems" for visitors who want a little more than sun, sand and sangria. Small towns like Cadaqués (close to the French border and close to the foothills of the Pyrenees) have attracted artists such as Salvador Dalí and Pablo Picasso and are now fashionable resorts. The coast between Roses and Tossa de Mar has many delightful small coastal towns such as Pals, Begur, Tamariu, Calella, Llafranc, and Aigua Blava.